Social media marketing is perfect for marketing a visual art service like photography. Creating a business page to showcase your work is the perfect way to spread the word about your work, skills and art. Knowing a few social media marketing tips can help you be on your way to growing your business using social media.
The first step in building your social media empire is to open account for and set up pages to showcase your photography. Be sure to focus on visually driven sites such as Pinterest and Facebook. Adding twitter pages and Google+ is also a good idea due to the popularity of the sites and the added interest in your work.
Make sure to personalize your pages with details about yourself, your work, location and passions. Once you have personalized your page inviting friends and family to like your page is the next step. Make sure you fill out the page with some of your best work to bring in more people who might be interested in your services.
When marketing on Facebook it’s important to understand how your posts will be served up to your followers, posts with links are only shown to a very small fraction of your followers, on the other hand, pictures tend to be served out to more followers. There is also a limited number of people online at any given time, so it’s a good idea to drip feed your pictures, adding them to the timeline one at a time throughout the day for maximum reach.
Facebook ads are also a great way to generate likes and build interest in your page. Set a daily budget for a few days and be sure to select your target demographic, including location, age, income level, gender and relationship status. Another way to build your audience is by sharing the images from your business Facebook page to your timeline also helps increase coverage and promote more lies.
Pinterest is a different animal altogether. Make sure to add boards to showcase different types of work, follow other users, and link to Facebook to kick start your pointers following. Build your Pinterest audience by making it easy for users to find you and enjoy your work.
Social media marketing is an excellent way for photographers to build their client list and spread the word about their work. Due to the visual nature of social media, creating pages to help users find you can be very effective.